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"The body is a garden of signs. Every step in the world leaves its trace upon it. We pass through places, but places also pass through us." | Mohammed Bennis

Photographs by Fleur Bult | Styling Marzia Fossati | Model Pooja Mor at Viva London | Head of Creative Bartolomeo Celestino | Grooming Mary Cesardi at Julian Watson Agency | Casting director Olivier Duperrin

Pooja Mor is a LOVEWANT girl because she represents a kind of modern femininity that exists beyond fashion's usual cycles of visibility and hype. She is not defined by celebrity, controversy or social media performance. Instead, her influence comes from intelligence, discipline, curiosity and an unmistakable sense of self.

Born in India and originally pursuing engineering before entering modelling, Pooja arrived in fashion with a perspective that felt different. She was not manufactured by the industry. She brought an existing identity into it. That distinction matters. The most compelling women are rarely those who allow fashion to define them. They use fashion as a language through which an already rich inner life can be expressed.

Throughout her career, Pooja has worked with some of the most important luxury houses in the world, moving seamlessly between Paris, Milan, London and New York. Yet despite operating at the highest level of the industry, there remains a sense of quiet integrity around her. Her appeal has always felt rooted in substance rather than spectacle. She possesses the rare ability to command attention without demanding it.

What makes her particularly relevant to the LOVEWANT universe is the way she embodies cultural intelligence. She belongs to a generation of women who have expanded the definition of beauty by bringing their own histories, perspectives and experiences into traditionally exclusive spaces. Her success was not simply personal. It represented a broader shift in fashion towards a more global understanding of beauty and identity.

There is also an elegance to the way she moves through the world. Not an elegance built on perfection, but one built on confidence, thoughtfulness and restraint. She has never relied on excess. Her power comes from presence. Whether photographed in couture, tailoring or something entirely minimal, there is always a feeling that the woman comes before the clothes.

LOVEWANT has always been drawn to women who possess a certain sensual intelligence. Women whose beauty is inseparable from their curiosity, ambition and individuality. Women who are as interesting to speak with as they are to photograph. Pooja Mor sits naturally within that lineage. She represents a contemporary ideal: internationally minded yet deeply connected to her origins, intellectually rigorous yet emotionally intuitive, sophisticated yet entirely authentic.

In a culture increasingly obsessed with visibility, Pooja reminds us that true allure often lies in something more enduring. Not in being seen everywhere, but in possessing a point of view. Not in attracting attention, but in holding it. She is the kind of woman who makes fashion feel larger than fashion itself, and that is precisely what makes her a LOVEWANT girl.